As people who work in the "not-for-profit" sector know, that name, "not-for-profit," is a misnomer. If something more than cost is not earned, then the organization is out of business. How well does your organization measure up? Business has an ROI, you have an ROPI - a return on philanthropic investment. What's your ROPI?
| We understand that in an age of corporate scandals, large doners are demanding more accountability for their donations and we have systems: marketing, accounting and operational, that take full advantage of this trend. |
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| We understand that for corporations and other large donors, giving is an investment that is every bit as strategic for them as marketing is. Our systems and marketing make it easy for them to support us. |
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| We understand it is easier to attract and sustain large contributions if we've branded what we do; and we are working to develop a highly visible, attractive brand. |
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| We gather lot's of data about givers and other sources of funding and weave that information into our strategic plan. |
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| We go out of our way to constantly demonstrate and communicate how well we reach our bottom line to all our stakeholders. |
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| We have a broad inclusive view of who our stakeholders are and keep them in the loop. |
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| We routinely reassure employees and other stakeholders, that the causes they care about are being supported. |
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| We realize that many individuals and corporations want to volunteer time in addition to, or instead of, money. Our systems enable us to use volunteer time wisely, account for it clearly, and show it in our ROPI. |
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| More than ever, integrity is everything, so we keep a clear audit trail from our expenditures to mission success, without hamstringing operations with a great deal of red tape and beauracracy. |
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| We value teamwork and creativity and are able to measure and show how these contribute to our ROPI. |
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| Our Board is not passive! They add to strategy, mission success, and operations, and want to be able to cite the reason for and the impact of, every dollar we spend. |
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| We have fun, more often than not, because we know the joy of working from our hearts, and this makes us very attractive to our stakeholders, while enabling us to do a great deal with very little. |
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